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Patent-pending micellar system addresses consumer concern over residue.
August 19, 2026
By: Lianna Albrizio
Haircare brand Living Proof is taking a page from skincare with the introduction of its new Perfect Hair Day Sheer Clean Dry Shampoo Mist. This is its first non-aerosol dry shampoo.
The innovation addresses consumer concern over “white, chalky” residue left behind when using dry shampoo in between wash days.
“Creating a non-aerosol solution that delivers the high-performance clean consumers have come to expect from Living Proof, while achieving a truly invisible finish, was an incredibly complex technical challenge,” said Ron McLaughlin, chief R&D officer at Living Proof. “Through years of evaluating technologies, formats and delivery systems — completing 884 performance tests, conducting 314 experiments, creating 146 prototypes and exploring more than 30 pump options — we refined the formula to deliver a consistent, high-performing clean hair experience.”
Perfect Hair Day Sheer Clean Dry Shampoo Mist is powered by micellar that works to clean hair while masking the product for a virtually invisible, residue-free look. Patent-pending Micellar Bi-phase Cleansing System loosens and absorbs oil for a clean, weightless feel. Plus, a micro-suspending network helps maintain an even, effortless application while bioadaptive superfruit maintains scalp moisture and comfort.
“For more than a decade, Living Proof has pushed the boundaries of what dry shampoo can achieve through breakthrough science and a deep understanding of our consumers,” said Brian Kennedy, CEO of Living Proof. “Perfect Hair Day Sheer Clean Dry Shampoo Mist represents the next chapter in our dry shampoo innovation journey.”
Perfect Hair Day Sheer Clean Dry Shampoo Mist is available at LivingProof.com for $33.
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